How to Send a Request for a Google Review

To say that customer reviews are powerful is an understatement.

A few sentences in a review can take more influence on consumers than an entire website. A difference of one star—or even a one-half-star—tin can be all it takes for a shopper to choose a competitor over yous. Non to mention that reviews are the top local SEO ranking factor.

But in order to get those sentences or that extra star, you demand to enquire your customers for reviews. This can experience awkward or self-serving, but the truth is that people mostly beloved to share their opinions; they just need that extra nudge.

In this guide, I'm going to show you why and how to ask for client reviews in a multifariousness of scenarios—with examples and templates to make your life easier!

Table of contents

• Why ask for reviews?
• How to enquire for reviews in person
• How to ask for reviews over the phone
• How to inquire for reviews via text
• How to ask for reviews with email
• How to ask for reviews post-purchase
• How to ask for reviews with your website
• How to inquire vendors for reviews
• How to ask for reviews on social media
  
• How non to ask for reviews
• Concluding tips on asking for reviews

Why ask for reviews?

You can already adjure to the power of customer reviews from your ain shopping experiences. Call up about the number of times you've chosen a business either because of what its reviews said or simply considering it had reviews. Or maybe y'all were never on the fence at all, because y'all knew exactly what y'all wanted to buy because you heard great things about it from someone you know.

The fact of the thing is, what other people accept to say about your business organization carries more than weight than what you have to say almost your business, even if they are consummate strangers. Not convinced? Consider these online review stats:

• 84% of consumers trust online reviews every bit much as personal recommendations.
• Improving your review star rating past 1.5 could equal 13,000 more leads.
• Every one-star increment in a Yelp rating leads to a 5-ix% increase in revenue.

If that is non enough to get you to leave your comfort zone and beginning collecting reviews for your ain business, hither are some more than stats that might requite y'all the boost y'all demand:

• Consumers are willing. A BrightLocal study showed that 76% of those who are asked to leave reviews go on to practice and so.
• Consumers discover reviews helpful. In a written report conducted by Podium, 93% of consumers said that online reviews for local businesses are as helpful as product reviews on sites similar Amazon.
• Consumers seek out reviews. According to BrightLocal, 98% of consumers read online reviews for local businesses.

How to ask customers for reviews

Whether yous're looking to get more Google reviews, improve your Yelp ratings, become five stars on Facebook, or ramp up your Amazon reviews, in that location are a diverseness of ways to ask for them, including:

• In person
• Over the phone (or via text)
• Through your website (ideally, a reviews page)
• Via email (email blast, personal electronic mail, company electronic mail, email signatures)
• Via social media (direct bulletin or post)
• Via thank you pages
• On receipts/invoices
• More than

We'll exist covering all of these and more in this post, but call back that you lot don't have to stick with just one method of request customers for reviews. In fact, yous should accept a few strategies running at once to ensure a steady stream of feedback is coming in virtually your business. Multiple and recent reviews assistance earn you more trust from customers and likewise help your business concern to rank higher in search results
.

How to ask for a review in person

Asking for a review in person tin exist intimidating, simply it is the most effective approach. If the opportunity presents itself, seize information technology!

Ask in response to praise

The easiest scenario would be that of a customer who approaches y'all with unsolicited praise. In this case, limited your appreciation for their taking the time to provide the feedback, and and then make the suggestion. For example:

Happy customer: [singing your praises]

Y'all: That is then peachy to hear. We really try our best to [practice what y'all're beingness praised for]. And cheers and then much for taking the time to share your feedback.

Client: For sure, thank you for providing such great service!

You lot: You know, if you could write what you only said in a review on [platform], that would be crawly. Those kinds of comments really assistance prospective customers to feel more confident in choosing u.s..

Client: Sure!

You: Do you know how to do it?

Create opportunities with chat

Y'all don't have to wait for a client to come up to yous to ask them for a review. More than oftentimes than not y'all'll need to strike up a conversation with them that will provide the opportunity. Yous can do and then by asking questions about their experience with your shop, services, or products upon checkout. Good questions include:

• Did yous find everything you lot were looking for today?
• Is this your beginning fourth dimension [using the product you lot're about to buy]?
• How is that [production you're purchasing]? I've tried [a like product] merely I have yet to try this one for myself.
• I hope you had a good experience with us…annihilation we could improve or that you liked?

Don't force it

Important: Don't ask for a review upon a client's first positive remark well-nigh your business concern. This will render your conversation ingenuine and you will come off as not caring near their experience simply rather just about getting the review. Reviews improve your reputation, but yous won't go any (and your reputation will plummet) if you don't inquire in the right way.

Instead, get a read on the customer. If their response is short and indicative that they don't experience similar talking, don't force it. If they respond positively and offering more information or feedback, continue the chat. Equally it comes to a close, ask them for the review. For example:

"Well hey, thanks for the feedback. Nosotros dear sharing that kind of stuff with potential customers so they can experience more confident almost choosing us. If you're comfy with information technology, it'd be awesome if you could share any of what you said to me in a [platform proper name] review."

How to ask clients for reviews over the telephone

If you own or operate a business that is customer support-heavy, you lot and your employees can find enough of opportunities to ask clients for reviews over the phone. But choose who you lot're asking wisely. If you lot've merely helped a client through a long or difficult problem, information technology's probably non all-time to ask them for a review.

However, if you lot have a cocky-proclaimed satisfied client (ideally if they express gratitude for your assist), this is a corking time to ask for a review.

"I'm glad we were able to help yous today and nosotros so appreciate your business. If yous have the time and wouldn't mind, we'd dear it if y'all shared this experience on [review platform of your choice]. People actually similar to see that they'll go the support they need should an consequence with our services arise, client accounts, of form, are the all-time way to show that."

Y'all'll make your customer experience appreciated and valued which not merely increases customer loyalty but will also increase the chances of them actually giving y'all that review.

How to inquire for reviews via text

Text message advice is increasingly popular for businesses today, and you take two options if yous go this route.

Personal request

Business: Hello Mike. We just completed your jump lawn cleanup. Looks slap-up, bring on some rain!

Mike: Appreciate information technology. Tin can you e-mail me the invoice?

Business: You bet, I'll send it this evening. After looking over the thousand, I'd love to go your feedback in a Google or Facebook review if you lot have lx seconds. Just click here: [link].

Image source

SMS service

There are as well SMS review request services that tin can fix automatic texts after appointments and purchases.

Thank you for visiting [business name]! Share your feedback at [link]. [We actually read it!]

Paradigm source

How to ask for reviews via email

Using email to ask for reviews is a solid approach for businesses. Get-go of all, it'due south all the same a bully channel for communicating with your customers: 91% of consumers open their electronic mail on a daily ground, and 58% of consumers check their email before doing anything else online. 2d, you tin include the link to the review platform right in the e-mail and fifty-fifty test out dissimilar formats and language.

You can enquire for reviews via electronic mail in the form of an email boom or personal electronic mail.  You may want to do one broad email or segment information technology out as you run across fit. Here are some uncomplicated templates to follow.

Review request email template #1

Hey everyone!

Positive reviews from awesome customers similar you lot help other [athletes, parents, artists, ec] just like yous to feel confident about choosing [business organization name]. Could you accept 60 seconds to go to [link to review platform] and share your happy experiences?

We will exist forever grateful. Thank you in advance for helping us out!

Review request email template #2

Hey everyone,

Did you know that the number of [business proper noun] fans has doubled since concluding year? We must be doing something right! And whatever that is, we want to keep doing information technology. And so tell united states of america!

If y'all have xc seconds today, we would love it if y'all went to [platform] and wrote a review. A few sentences is all it takes! This enables u.s. to proceed providing the best feel possible for you, and helps others sympathize how [ business organization name] can brand their life easier.

Thank y'all in accelerate!

Review request email template #3

Dear [offset name]

Cheers for your contempo purchase. We promise yous love it! If yous do, would you consider leaving u.s. a [platform] review? This helps united states to continue providing not bad products and helps others like you to discover us and make confident [item] decisions.

Cheers in accelerate!

Review request electronic mail template #4

Nothing tin make a customer experience quite every bit appreciated every bit when they receive a personal email from the business owner. Cull a handful of loyal customers who have done a great deal of business with you, or customers with whom you're hoping to cultivate lasting relationships, and send them a personal note thanking them for their business concern and asking for the review.

Hi [first name],

We have a quick favor to ask. Would you mind heading to [platform] and writing a quick review?

Reviews help us go along upward with your needs and they besides help others like y'all to make confident decisions nigh [your topic].

Review or non, nosotros nevertheless love you!

Hoping to see your smiling face shortly,

[Name]

Company-broad email

Involve your employees in the procedure. Stress the importance of client reviews to your staff and inquire that they transport personal emails to customers. Permit them know that they would be personally contributing to the growth of your organisation and they'll feel empowered to participate in the initiative.

How to ask for reviews post-purchase

For some businesses, request for a review immediately subsequently their buy makes sense, while others may desire to wait to requite the client time to use information technology. Exist sure to cater your mail service-purchase review requests appropriately.

Give thanks you cards

With a design tool like Canva, yous tin easily create petty cards to go in your product packaging, attached to receipts, or next to the mints that encourage reviews. The bill of fare can say something similar:

• "Did you lot bask working with us? Leave a review!"
• "How did we do? Let us know by leaving a review at [link]!"
• "Got feedback? We'd love to hear it! You can leave us a review at [link]."

Purchase confirmation emails

Mail service-purchase trigger emails are smashing places to ask for reviews. Hither are two short and sweet means to asking reviews or feedback in your subsequently-purchase thank you pages:

"Thank you for your buy! If you enjoyed your shopping experience, tell u.s. (and others) about it!"

"Cheers for your buy! If you are happy with your [new product], please take a infinitesimal to review it hither [link to review platform]."

Chewy's email is a dandy instance of providing the bodily items the customer purchased and a link to review each.

We'd love to hear how you and your pet enjoyed these products. Please go out a review so we tin share information technology with other pet parents only like you lot.

And I especially similar this ane by Biscuiteers because they include others' reviews. This helps give customers a starting point then they're not starting from scratch.

Thank you so much for your recent lodge. Buying pressies should be adept fun and nosotros're curious to find how easy you constitute it. If you can spare a few minutes to leave us a review we'd exist super grateful!

How to enquire for reviews on your website

You can include a CTA to leave a review in various places on your website, but many businesses benefit from having a dedicated reviews or testimonials page accessible via their chief navigation (as this is one of the outset things a prospective customer seeks out when because a business).

Have a "leave the states a review" page

In the instance below, this business organization has a review item in their main navigation, with the power to read and go out reviews.

In the "get out a review" page, you're asked to requite a thumbs up or a thumbs down. In one case you hit the thumbs upward, y'all're prompted to go out a Google review.

Include existing reviews

Exist sure to have a page that show existing reviews, or to include them correct on your "go out a review" page. This shows people how brusk their review can be and gives them a starting indicate.

Many content management systems accept a plugin or script that allows you to aggregate your reviews from other platforms into a feed on this page. But y'all can also add them manually. Either way, information technology is best to take the reviews appear on the page in text class (every bit opposed to screenshot or epitome). This is because reviews are oftentimes packed with important keywords that can boost your SEO, just Google won't choice up on these words if they're in image grade.

How to ask for reviews from vendors

If you do a lot of B2B piece of work, consider your vendors and partners for reviews. Other concern owners understand the value of a review, and leaving one on their website or listing may be enough to go one from them without fifty-fifty asking.

However, in that location are opportunities to ask for reviews from them besides. If yous discover yourself in a coming together with a customer or a business partner, don't be afraid to only say,

"Mr. Smith, I really have enjoyed working with yous on this project and value your insight. Would you be willing to share your experience with our visitor by contributing a short review for our testimonial page?"

Or

"Positive feedback from not just customers, but also the partners nosotros work with actually helps us to continue attracting more than nifty customers and partners such as yourself. If you lot wouldn't mind leaving a review, we would really capeesh that."

How to enquire for reviews on social media

You can ask for reviews on whatsoever social media platform, but Facebook should be your tiptop priority since it'south a top review site.

Ask and include a link

What better mode to get Facebook reviews than via Facebook post? In the elementary example beneath, this insurance agency writes:

We L❤️ VE our customers! If you want to show us some love, leave us a review!

Create posts out of existing reviews

The other mode to become is to share reviews on your feed as they come up in, like this local business does below. You tin always add a link for customers to leave their ain reviews.

How not to ask for reviews

While you are encouraged to inquire for reviews, at that place is a right and a wrong way to go nigh it. Hither are some approaches yous should avert.

Incentivizing with gifts or discounts

You should non, under any circumstances, offer a discount or free gift in commutation for leaving reviews. This is against the terms and conditions of many review platforms like Yelp and Google, and can lead to a high volume of depression-quality or star-only reviews (with no text). The purpose of reviews is not primarily to benefit the business organisation only to empower prospective customers to make informed decisions.

However, a pay-it-forward campaign like the one below would be perfectly suitable. It reads:

For every review we receive nosotros will donate up to $10 to the Brand-A-Wish Foundation

Buying reviews

Once again, this policy is in identify to keep review platforms honest and authentic.

Asking apologetically

Don't be afraid to ask for reviews. People (equally mentioned in a higher place, 67% of people) are generally willing to leave reviews. People like existence heard, and will be actress willing to lend their voice to a company they experience has met their expectations, equally a way of returning the favor. Plus, you lot are empowering them to requite other consumers but like them the confidence to make an informed determination

Not responding to reviews

Don't forget to respond to reviews. Kickoff off, this is a way of acknowledging and expressing appreciation for the customer' taking the fourth dimension to do so. 2d, this can help you to build customer relationships and retain more than of them. Finally, it shows the balance of the public that you lot are attentive to the voices of your customers. Responding also builds appointment and activity on your listing, which Google takes into business relationship when ranking business concern listings.

Final tips on asking for customer reviews

There are many ways to ask for reviews, but the most effective method and/or platform will be different for each business organization. As mentioned higher up, your best bet is to have a few strategies in place at one time, and to experiment with particular methods to find out which one(s) work best for you! Just remember these cardinal takeaways:

• Reviews aren't selfish; they empower your customers to help other consumers brand smart and confident decisions.
• Be genuine and don't force it.
• Keep email correspondence short and sweet. The faster the email reads, the easier they'll perceive the process to exist (a copywriting psychology principle!).
• Make it every bit easy as possible for the customer to leave a review (including using short, like shooting fish in a barrel-to-think links for printed materials).
• Remember that customers are willing to leave reviews.
• Respond to reviews, good and bad!

A steady stream of good-quality reviews is essential for your reputation, ranking, and ultimately fifty-fifty your revenue. And so follow these tips and get a review strategy in place asap!

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Source: https://www.wordstream.com/blog/ws/2020/07/16/how-to-ask-for-reviews

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